The DAM and customer marketing digital touchpoints that determine marketing success.
Digital assets are used across a myriad of marketing channels: the Web, mobile applications, e-mail, video channels, digital shelf and social media – to name just some.
The focus in this session is on the use of digital assets in downstream digital marketing applications.
Lisa and Céline ask and then answer the key foundational questions that determine ‘how the work ends up in each channel – and how its efficacy is measured.'
