DAM Europe 2024

The Art and Practice of Managing Digital Media

27 - 28 June, 2024

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Mastering Omnichannel Content: Harnessing AI for the Ultimate Digital Experience

27 June, 12:50 PM

Harnessing AI is essential for mastering omnichannel content. AI tools like GPT-4 can generate text and automate video creation, saving time and resources. Personalization is enhanced through AI-driven segmentation and dynamic content adjustments. AI optimizes content distribution, improves SEO, and refines strategies with tools like Clearscope. But without leveraging the quality content stockpiles brands have amassed, that AI content can seem fake and inauthentic. Join Roger Connolly, Sitecore’s Chief Product Officer as he discusses how harnessing AI ensures cohesive, efficient, and engaging digital experiences, that keeps businesses competitive and meets audience needs.

Speaker

Roger Connolly

Sitecore

27 - 28 June, 2024

etc.venues Bishopsgate

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HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.

Heidi Hudson
The Kennel Club

HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.

Matthew Percival
Historic Royal Palaces

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society