Implementing DAM in a silo is a thing of the past.
DAM systems must now be connected to an increasingly complex marketing, content, and data ecosystem.
In this session, Theresa Regli, the well-known DAM industry veteran, surveys the current ‘big picture’ of what a connected DAM ecosystem looks like and how it's likely to evolve over the next couple of years.
Theresa also:
- Describes how DAM ecosystems should connect and interact to drive automation.
- Explores the important best practice of establishing systems of record vs. systems of consumption.
- Relates how the players in the DAM marketplace are expanding their reach across the ecosystem, deploying multiple and varied approaches to integration.
