As well as rolling out and managing digital assets and having a strong governance strategy, better workstreams curating the assets on a regular basis proved a winner at British Airways.
Dealing with legacy issues is often a real headache – but the challenge was met.
The session focuses on what it means to bring enhanced curatorial principles into an in-house creative studio – why and how to do it successfully and the benefits it brings to all users.
At BA regular curation has ensured asset portfolios are relevant, are up-to-date, that ‘rights’ are properly managed, that the business is brand compliant and that all the assets can be used with complete confidence.
