DAM Europe 2025

Adrian is a seasoned Digital Asset Management and Product Management professional with over 20 years of experience driving digital transformation in global organizations. As the Global Product Manager, Digital Assets and Information at Twinings Ovaltine, he is leading the rollout and governance of DAM across a large, distributed FMCG enterprise, ensuring seamless integration with business processes and content ecosystems.

Adrian has deep expertise in DAM, having led major implementations and digital transformation projects at Oxford University Press and Hallmark Cards. At Hallmark, he played a pivotal role in establishing digital workflows and standards, ensuring the effective management and accessibility of creative assets. His career also includes key product management roles at Aareon and Fivium, where he specialised in SaaS solutions, information governance, and CRM.

With a background spanning DAM, SaaS, content management, and AI-driven solutions, Adrian is passionate about making creative tools accessible and intuitive. He is a regular contributor to DAM and product management discussions, focusing on the intersection of technology, people, and process in digital transformation.