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DAM Europe 2025

Barbara Pollara

Head of the Orange Brand Site

Orange

Barbara has over 18 years at Orange and has driven digital transformation through strategic brand and UX initiatives – from launching the Group’s Brand site to managing intranets and digital asset platforms.

Barbara leads the Brand site strategy to make it a powerful tool for consistency, collaboration, and content governance across the Group. She combines strategic thinking with user-centered design and operational excellence in complex environments.
 

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