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26 - 27 June, 2025

DAM Europe 2025

DAM and the Digital Experience
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Grant Paterson

Digital Asset manager, Digital Development, Digital Delivery

VisitScotland

Grant is a distinguished Digital Asset Management professional with two decades strategic expertise. Currently serving as Digital Asset Manager at VisitScotland, he leads innovative DAM operations critical to the Scottish Government's brand communication. Grant manages the Brand Scotland and VisitScotland Media Toolkits, ensuring rigorous privacy compliance and operational effectiveness.

His professional journey spans newspapers and marketing, notably pioneering digital imaging automation at The Scotsman Publications while championing sustainable technological practices. With educational credentials from Glasgow School of Art and advanced certifications from Rutgers University, Grant uniquely blends creative vision with technical precision, consistently driving digital asset management innovation.
 

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