DAM Europe 2025
Using AI Effectively in the Content Ecosystem - Humans Remain in the Driving Seat
The new reality:
- AI enables organisations to save time and costs in many ways by automating their content workflows.
- From basic metadata enrichment offered by transcription machine learning services to video creation using Gen AI models, content professionals are spoilt for choice.
The challenge:
- Like any technology, consideration must be given to the effective use of AI to build quality outcomes so that it delivers all it promises.
What to do and what not to do:
- Using a video production project as a case study, we examine good and bad practices when using a wide range of AI tools.
- We discuss the critical role that people must play in the creative process.
- Have humans firmly in the driving seat.
Delivering a framework:
- That can be used to evaluate when, where, how and why to use AI technologies in your content workflows.
Bottom line pay-off:
Used effectively, AI is a tool to build the ideas of humans and amplify both team productivity and creativity.
What others say
An iconic event in our field and it didn't disappoint in this year's edition! I loved the honest and practical presentations, reconnecting with fellow practitioners and discovering new connections. Great evolution with the new track for more advanced companies to unpack how DAM fits in the broader MarTech ecosystem.
Attending the HS DAM Europe Event once again provided me with lots of networking opportunities, and valuable insights on the DAM landscape and everything it extends into.
As a marketing professional who is new to the DAM world, the HS DAM event I attended was perfect for learning more about the world of DAM and networking with seasoned professionals in the field. I would recommend it to anyone at any level of DAM expertise, there is something for everybody and all the sessions were informative and accessible.