Ruth has worked in media publishing and content syndication for almost 20 years, since completing her BSc in Digital and Photographic Imaging at the University of Westminster. Ruth joined IDS in 2009, bringing first-hand experience of the pressures and expectations of fast-paced media production environments, having worked on both the supply side and the publishing side of content licensing. Since then she has seen the growing demand for instant access to content 24/7 and has contributed to developing IDS’s offerings to continually meet those demands in an ever-evolving industry.