Jake Athey leads Acquia’s go-to-market motions for the Acquia Marketing Cloud and Content Cloud business units. He is responsible for product marketing and sales for the Acquia martech product portfolio involving Acquia CDP, Campaign Studio and Campaign Factory, Personalization, DAM, and PIM. 

Jake joined Acquia via its 2021 acquisition of Widen, where he led all marketing, sales, and customer experience efforts pivotal to Widen’s growth and transformation story and rise to become a leader in digital asset management trusted by hundreds of the world’s most ambitious brands. At Acquia, Jake's team also spearheads the rapid growth of the company’s customer data platform into new industries to support personalized experiences and communications.

Jake is based in Madison, WI, and holds a business administration degree from the University of Wisconsin-Platteville and an MBA from University of Wisconsin-Madison. He is a frequent speaker at industry events, a resource for media and industry analysts, and a contributor to the Acquia blog and CMSWire.