DAM for Healthcare Day

For all professionals in Healthcare

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Agenda

Agenda

All session timings are in Eastern Daylight Time (EDT)

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10:30am
Networking and Visit the Exhibition
Your chance to visit the exhibition, plan your day and network with your fellow DAM Professionals.
 
11:00am
Welcome to DAM for Healthcare Day
Conference Chair
John Price, CMO, Risetime
 
11:10am
Digital Asset Management’s Critical Role in Today’s Healthcare Environments
Diagnosing, treating, and caring for patients in today’s environments requires taking advantage of the latest technology advances and the core insights contained in your asset and data repositories. In this session, Jarrod explains the trends impacting today’s healthcare organizations that are ca...
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Speaker
Jarrod Gingras, Managing Director & Analyst, Real Story Group
 
11:40am
11:45am
Using DAM to Scale Content Creation (and so much more)
How healthcare marketers can do more with less Healthcare marketers must contend with industry-specific challenges as well as broader macro challenges of doing more with less. In this session, the team at Frontify discusses how healthcare brands can increase content efficiency and increase DAM us...
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Speakers
Melanie Chalupa, Enterprise Account Executive, Frontify
Chris Hannon, Senior Field Marketing Specialist, Frontify
 
12:05pm
12:10pm
DAM Harmonization and Getting to the Source of Truth
The Challenge: How do you go from a decentralized, disjointed digital asset management experience where employees around the globe are uploading and duplicating assets across the company, to one unified DAM environment storing approved assets in alignment with enterprise taxonomies? How do you ad...
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Speaker
Amy Davis, DAM & Taxonomy Manager, Medtronic
 
12:40pm
Networking and Visit the Exhibition
Your chance to visit the exhibition and connect with your fellow DAM Professionals in the networking lounge.
 
1:00pm
Chaos to Calm: Mastering Healthcare Workflows with DAM
This session will discuss how DAM is a powerful tool for not only managing healthcare content, but also for driving quality, governance, compliance, and seamless integration with existing workflows. Mastering healthcare workflows with DAM requires a multi-faceted approach that goes beyond just ma...
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Moderator
Charlene Lewis, Senior Consultant Healthcare & Life Sciences Content Operations
Panelists
Katie Simpson, Director, Regulatory Promotional Operations, CoLab - Publicis Health Media
JoAnn Genzanto, Team Lead for Content Management, Global Content Excellence Hub, Merck
Vikas Haridas, DAM Business Consultant, Comwrap Reply
 
1:45pm
1:50pm
Consent and Authorization: Improving governance for non-diagnostic media
What was the challenge?  To know:
  • When consent and authorization is required to use non-diagnostic media and
  • Which method to use
The context Mayo Clinic operates in a highly regulated environment of research data standards, national regulations and local laws and reg...
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Speaker
Annie Erdmann, Managing Media Asset Librarian, Mayo Clinic
 
2:20pm
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Henry Stewart events are integral to the learning process as I finish my Master's in Library and Information Science. The added bonus of remote access allows those of us who cannot attend in person to take advantage of the industry world leaders HS events always bring. Thank you!

Jen Malone
Historical Society of Long Beach

I look forward to HS DAM events - I always learn something that I can take back to share or apply with our team!

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BVK

HS DAM events provide the opportunity to learn what works and doesn't, what I should be focusing on in the future, and introduce areas I may have not thought to consider in how we're currently using our DAM and where we should be going.

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Memorial Sloan Kettering Cancer Center