Amy Davis has over 20 years of experience in Digital Communications, including managing intranet portals, digital signage programs, global content strategies, and retail communications, and is currently leading the DAM and Taxonomy team for Medtronic’s digital experiences. She began understanding asset management as Manager of Digital Communications for Harley-Davidson Motor Company where she led a company-wide initiative to overhaul the intranet and launch a new virtual integrated employee workspace, where asset management and governance became necessary objectives to define.

It wasn't until she joined Medtronic in 2017 when she truly understood the power of product ownership and began establishing a long-term vision and strategy for the DAM and ontology engine platforms her team owns, creating strategic initiatives to drive growth, governance, integrations, and user advocacy across the Company. In 2022, she successfully relaunched the DAM environment, creating a harmonized experience with enterprise-wide consistency of information architecture, workflows, user permissions, and metadata schemas to best manage not only the vast amount of assets created, but also to mitigate the risks that can come with healthcare technology legal and regulatory demands. Amy firmly believes that every initiative is only successful if you have a strong change management mindset. Without it, you will not get the buy-in and support you need to be successful.