DAM for Healthcare Day

I have lived in Austin, Texas for more than 20 years. I started my career in broadcast television, as a director, editor, and news producer for local and business news channels. I moved into product management and marketing for software solutions in the media industry. I have worked in large companies and startups, I have had great mentors, and excelled in fast-paced, evolving markets. 
The last 12 years I was in a Senior Product Marketing Manager role for OpenText. I discovered that the main marketing challenges for organizations is establishing an identity and brand, defining your story, and effectively communicating that across channels. A key learning is the importance of vision, strategy and knowing who your customers are and how to reach them. The go-to-market, campaigns, launches, and tactical marketing are critical for engagement, but marketing is not just checklists and box-ticking.  
Great storytelling is built with many creative sparks from different people, bringing together shared experiences, ideas, and journeys. I think that’s how marketing makes a difference and resonates with the audience, building community, and moving the needle.