DAM for Healthcare Day
Using DAM to Scale Content Creation (and so much more)
How healthcare marketers can do more with less
Healthcare marketers must contend with industry-specific challenges as well as broader macro challenges of doing more with less. In this session, the team at Frontify discusses how healthcare brands can increase content efficiency and increase DAM usage with self-serve brand templates.
What's covered:
- 4 current challenges facing healthcare marketers
- Live example of self-service templates for a healthcare brand
- Detailed look at how one anonymous healthcare brand increased its content creation and DAM usage - including creating 175+ brand templates for internal and external stakeholders
Featuring Chris Hannon, Senior Field Marketing Specialist, and Melanie Chalupa, Enterprise Account Executive at Frontify.
What others say
Henry Stewart events are integral to the learning process as I finish my Master's in Library and Information Science. The added bonus of remote access allows those of us who cannot attend in person to take advantage of the industry world leaders HS events always bring. Thank you!
I look forward to HS DAM events - I always learn something that I can take back to share or apply with our team!
HS DAM events provide the opportunity to learn what works and doesn't, what I should be focusing on in the future, and introduce areas I may have not thought to consider in how we're currently using our DAM and where we should be going.