DAM Industry Week 2022

Christine is currently responsible for enterprise content taxonomy, librarian services model, strategic capability, governance and operationalizing modular content transformation at Roche/Genentech. She is a commercial subject matter expert for product roadmap and release cycles and interacts regularly across the content digital ecosystem including CRM and Adobe product suite.

Christine has over 20 years of wide-ranging, cross-functional experience in the pharmaceutical sector with an extensive background in directing multi-channel marketing operations, systems management, IT engagement, corporate compliance, scientific publication planning, HCP medical education programs, Managed Market programs, global learning/training delivery, and medical congress symposia. She is highly skilled in leading global programs, service delivery, stakeholder influence, change management, business process, and AGILE methodology.

Previously, Christine was an account director for a medical communications agency delivering projects associated with scientific data dissemination plans across a wide range of therapy areas. In addition to scientific publication planning, Christine was part of a healthcare consultancy group, exclusively focused on providing solutions to pharmaceutical companies for US Managed Markets, where she directed all professional and medical education programs targeted to U.S. Payer audiences.