Learn more from Christine Conley-Smith, Head, EpiCx Creative and Content Management Operations at Roche/Genentech about why metadata is a critical enabler for content operations and helps maximize the power to deliver personalized content at scale.
Covering:
- Why it’s important to think about structuring a metadata model across systems
- Establishing a global content taxonomy
- There’s more to integrations than just technology
- Connecting the right content with the right customers
- Reuse relies on metadata (and governance)
- How to align stakeholders: the ‘Why’ and the ‘WiiFM’ principle
