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DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare

Establishing DAM Best Practices as part of the Creative End-to-End Workflow

April 4, 2.05 PM EDT

Integrating Digital Asset Management’s best practices into the end-to-end creative workflow will ensure content has consistent metadata, follows a file naming convention, and includes usage rights at the time of content creation.

Hear from Charlotte Brown, Director, Digital Asset Management at Clinique, how a sustainable model allows the DAM team to approve, manage and govern the DAM - and the benefits this delivers.

The solution: ingraining the DAM’s workflow into the creative workflow.

The results: creating an effective self-service DAM platform for end users to access content to drive sales, customer engagement and company growth.

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