Integrating Digital Asset Management’s best practices into the end-to-end creative workflow will ensure content has consistent metadata, follows a file naming convention, and includes usage rights at the time of content creation.
Hear from Charlotte Brown, Director, Digital Asset Management at Clinique, how a sustainable model allows the DAM team to approve, manage and govern the DAM - and the benefits this delivers.
The solution: ingraining the DAM’s workflow into the creative workflow.
The results: creating an effective self-service DAM platform for end users to access content to drive sales, customer engagement and company growth.
