Big Lots, Inc. is a nationwide retail leader in exciting finds and furniture - with hundreds of thousands of ever-changing digital assets touching down around consumers with bright creative advertising.
As an early DAM adopter, in 2021 Big Lots, Inc. made the top-down decision not only to revitalize the company-wide storage of digital assets but, in addition, to take the leap to as yet unseen opportunities.
The results: the project has bloomed with doors opening to improved creative process, content rights management, and the unification of print and digital efforts.
We’ll hear from Molly Barrett-O’Callahan, Digital Asset Specialist at Big Lots, Inc., on the decision processes, and on the insights the DAM initiative offers on engaging cross-departmental visions of digital asset management.
The session will focus on:
- How the pain points in previous DAM systems were resolved
- The process involved in making the nerve-wracking choice to improve a new functional DAM
