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DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare

Taking the B2C DAM From Functional to ‘Fresh and Engaging’ Across all Departments

April 4, 12.10 PM EDT

Big Lots, Inc. is a nationwide retail leader in exciting finds and furniture - with hundreds of thousands of ever-changing digital assets touching down around consumers with bright creative advertising.

As an early DAM adopter, in 2021 Big Lots, Inc. made the top-down decision not only to revitalize the company-wide storage of digital assets but, in addition, to take the leap to as yet unseen opportunities. 

The results: the project has bloomed with doors opening to improved creative process, content rights management, and the unification of print and digital efforts.

We’ll hear from Molly Barrett-O’Callahan, Digital Asset Specialist at Big Lots, Inc., on the decision processes, and on the insights the DAM initiative offers on engaging cross-departmental visions of digital asset management. 

The session will focus on:

  • How the pain points in previous DAM systems were resolved
  • The process involved in making the nerve-wracking choice to improve a new functional DAM
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