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DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

Amy Currans

Digital Asset Manager – Global Marketing Operations

Google

Amy is the Digital Asset Manager for Global Marketing Operations at Google and is responsible for administration of their platform, onboarding and training all users and agencies, and reporting metrics. Amy has a strong passion for organizing content and ensuring the digital asset management tools enhance the user experience and increase productivity.

Amy first began her career in digital asset management as a consultant working with clients such as UC Berkeley, Pearson and Wiley. She has been responsible for complex migrations to new DAM platforms, creating business process workflows, tracking and reporting key metrics, and defining the collection, securing, curating and dissemination of assets. 

 

 

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