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DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

Kyle Hufford

Sr. Director, Technology

Monster Energy

Kyle (Digital Kyle) is a branding focused technologist and digital media enthusiast in Southern California. He currently works at Monster Beverage Corporation (MNST) based in Corona, CA. He is leading the company in transforming their Digital Asset Management strategy and leadership.

Kyle grew up on the island of Maui, Hawaii, where his father, a master photographer in his own right, owned the state's largest commercial photo lab facility specializing in fine art and limited edition printing. Growing up, Hufford was able to work in all aspects in photography and photo finishing. He is a witness to the technological evolution that took place in this industry and has first-hand knowledge of how to adapt in this constantly changing environment.

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