DAM is all solved now, right? You have a nicely curated set of assets and solid metadata, so all you need to worry about is keeping it accurate. Well, not really … the truth is:
- Business around us is changing, sometimes very quickly
- Our DAM systems and processes often need to change to keep up
Our content is expected to be ready anytime, anywhere, and our businesses are constantly challenged in exciting new ways like data/analytics, second screen, AR/VR, metaverse, and more.
Our content, our metadata, and the ways we serve them up must stay useful and relevant.
So, what does this all mean for our DAM teams in real life?
This panel will explore what it takes to keep our DAM in sync with an evolving business around us, and what it takes to think about being ‘ready’ for what’s coming, rather than reacting after it has happened. The panel members will explore:
- Keeping our tools and technologies ahead of where our business will need them to be
- What new dimensions of content must we incorporate so we are always ‘ready’ when the business needs them?
- Keeping our metadata models up to date and useful
- Making sure our users keep getting the search results they want, as what they need and expect changes
- How to govern DAM at the speed of business
