We all know that DAM controls the assets available and:
- Updates users
- Empowers design teams
- Delivers the message
But how can the DAM use its status as the single source of truth to empower your brand? How can the DAM be used effectively when a client, company or product is either launching or revising their brand? And importantly, how can your DAM be put to work on a global scale?
In this session, we’ll hear from Kristin Burns, Global Digital Content Operations Lead at Thoughtworks, a leading global technology consultancy that integrates strategy, design and software engineering to enable enterprises and technology disruptors across the globe to thrive as modern digital businesses, who’ll highlight, through real-world examples, how your DAM is a brand ambassador in the old-fashioned, diplomatic sense of the word. Kristin will show how the DAM can smooth over the friction that change brings by making it easier for designers, external partners and the rest of your users to make the right choices from only the curated assets shared from your brand-driven DAM and focussing on common goals.
