DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

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Insuring the DAM

March 23, 11:20 AM PDT

The decision to implement a DAM is the right step in the right direction to gaining operational and intellectual control of your digital assets. DAM brings with it great responsibility for how the organization’s assets will be efficiently and effectively managed in its daily operations and is essential to growth. This insightful presentation by Jennifer Cook, VP, Marketing at Pacific Life and moderated by John Horodyski, Executive Director, Salt Flats, demonstrates the value in the valuable work required in making a DAM work, focusing on the business goals and objectives, the people, the importance of process, and not just the technology. Through examples of their great efforts on their DAM journey at Pacific Life, this presentation will both educate and inspire those on their strategic work for their own DAM journey. 

Speakers

Jennifer Cook

Pacific Life

John Horodyski

Digital Strategy Leader

THIS EVENT HAS NOW ENDED

Loews Hollywood Hotel

What others say

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

Jair Hernandez Castillo
NXP

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine