The NFL recently moved into a brand-new broadcast facility, including the deployment of a heavily virtualized environment and a new asset management system. The overall project was massive with multiple API integrations and a complete migration from a legacy asset management system consisting of almost 1 million assets.
What took place was a technology overhaul to drive up efficiencies, and to enable creative freedoms across all NFL business units.
Brad Boim, Senior Director, Post-Production & Asset Management at the NFL Media Group will share what this evolution into the future means for DAM and for the NFL’s ability to provide high-quality content to their fans.