DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

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Preparing for the Automation Invasion – What’s the Future Role of DAM Among these Generative Systems

March 24, 9:00 AM PDT

Preparing for the Automation Invasion – What’s the Future Role of DAM Among these Generative Systems

With Generative Artists and Creative Coders programmatically enriching assets across the DAM, we find ourselves questioning the need for metadata and, frankly, whether or not we are keeping the resulting assets at all.

Join Charles Duncan, formerly Disney now Creative Technologist at Omnicom for a visual journey of how your brand will inevitably be impacted by each of the areas of automation including AI generated images and dynamic assembly of visual experiences – and the transparency of how all this is assessed with respect to sales. 

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Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

Jair Hernandez Castillo
NXP

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine