DAM Los Angeles 2023

What happens when we have the conversation around ‘Don’t Delete My Content!’ and why does it matter? Why is it so important to make sure a DAM Manager has a clear understanding of:

• How an asset travels from inception to historical archive
• The purposes the asset serves when it’s active
• How the asset survives when it has become inactive

Rus Martin, Digital Asset Specialist, Marketing Technology at Esri, the makers of geographic information systems and location intelligence and geospatial mapping, will take a deep look at how to quell the unknown for stakeholders with a clear explanation of what happens to the content when it goes offline. Rus will share the pitfalls of implementing an ALP to stakeholders and how to develop a customized archiving workflow for the DAM.

Rus is a marketing specialist in the video and marketing asset department and has first-hand experience of improving workflows through custom APIs, scripts, and expiration date metadata that serves as a search filter for locating inactive content. We’ll learn:

• How to use a metrics-based dashboard to ensure that each asset has met the ALP timeline
• How to inspect each asset’s digital performance
• The importance of correct ALP and the communication it takes to understand what it means for stakeholders, including the minutiae of how to craft, develop, test, and implement, one