DAM Los Angeles 2026
How Atlassian's Teamwork Principles Helped to Build a Working DAM in 90 Days
The Challenge:
Atlassian needed to migrate from a legacy asset management tool to a modern, scalable DAM platform – and do it fast.
The Achievement:
Implemented a new DAM platform from zero to fully functioning prototype in just three months.
The Scale:
Migrated hundreds of thousands of digital assets and onboarded thousands of users across the organization.
The Secret Sauce:
Atlassian's teamwork principles - openness, collaboration, and agility – enabled rapid execution and cross-functional alignment.
Why This Matters:
DAM is foundational for modern marketing and creative operations, and it takes a team to do it – from technical partners and vendor support to AI agents and admins.
How Atlassian rapidly implemented a new modern DAM in just 90 days by leaning heavily on its teamwork principles. Highlighting a high-stakes migration from a legacy tool to a scalable DAM, the impressive speed and scale of the rollout (hundreds of thousands of assets and thousands of users). Demonstrating that the real differentiator wasn’t just technology, but how cross-functional teams, vendors, AI, and admins worked together with openness, collaboration, and agility.
At its core, a story about how strong teamwork can turn a complex, time-sensitive DAM implementation into a competitive advantage for marketing and creative operations.
Speaker
What others say
HS DAM events are a fantastic opportunity to surround yourself with the world's greatest minds of DAM today, giving you the chance to learn from them and discuss what the future of our industry may hold!
HS DAM events provide me with the opportunity to learn from colleagues in similar positions to mine--I felt like I was with my people :-) It inspired me to keep on with the important work of helping my stakeholders to centralize, safeguard and share their assets (at the speed of light), as well as looking around the corner on how to continue to innovate.
HS DAM events provide me with the opportunity to network and meet peers who have experience in the field as we acquire and implement a DAM/MAM platform.