DAM Masterclass 2027: What's Next for DAM

Six expert-led sessions exploring the next generation of Digital Asset Management, and designed for experienced DAM professionals ready to take their practice to the next level.

As Digital Asset Management continues to evolve, organizations are facing new challenges around governance, enterprise integration, AI, scalability, and content operations. DAM Masterclass 2027: What's Next for DAM is designed for practitioners who already understand the fundamentals and want to build more sophisticated, future-ready DAM programmes.

Across six in-depth sessions, recognised DAM specialists will share advanced strategies, proven frameworks, and practical insights drawn from real-world implementations. You'll explore how leading organisations are designing scalable operating models, creating enterprise metadata strategies, connecting DAM across the MarTech ecosystem, optimizing content supply chains, and harnessing AI to transform digital asset workflows.

Whether you're responsible for an enterprise DAM, leading digital transformation, or looking to future-proof your organization's content operations, this masterclass will provide the knowledge and tools to help you stay ahead.

Special Offer

Register for the DAM Masterclass 2027: What's Next for DAM and you'll have the opportunity to add the DAM 101 Masterclass for just £100/$100.

Revisit the foundations with a programme ranging from metadata strategy through to governance, findability, change management, and long-term maintenance.

To celebrate the launch of this course, we're giving the first 10 people to book a 20% discount! Register and enter the code FIRST20 to receive the exclusive rate.

What's Included?

Everything you need to advance your DAM expertise.

• Six live online sessions (75 minutes each)
• Teaching from recognized DAM leaders and practitioners
• Live Q&A during every session, with opportunities to discuss your own challenges
• Can't attend live? Every session is recorded and available on demand for registered attendees

Schedule

Session 1: September 9 - Governance Frameworks and Operating Models
Session 2: September 16 - Designing Advanced Metadata and Taxonomy Models
Session 3: September 23 - Enterprise Integrations and the MarTech Ecosystem
Session 4: September 30 -  Workflow and Content Supply Chain Desi
Session 5: October 7 - Designing a Scalable DAM Architecture
Session 6: October 14 - AI in DAM: Automation, Enrichment, and Intelligent Workflows