DAM New York 2024

DAM and the Digital Experience

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Content for the Next Wave: Mattel’s Game-Changing Approach to Modern DAM

October 23, 2:20 PM EDT

This session, presented by Deepak Madhavan, VP of Enterprise Architecture at Mattel, focuses on leveraging composable architecture principles to drive content creation and personalization at scale for Mattel.

Deepak leads technology, architecture, and innovation for digital, DTC, and B2B portfolios, ensuring that Mattel stays at the forefront of digital transformation and redefines play in the digital era. With 25 years of experience in the technology industry, Deepak is a champion of digital transformation and an exceptional industry expert from which to learn.

A session which promises valuable insights into enterprise digital strategy around marketing ecosystems and composable architecture, offering guidance and inspiration for your digital transformation journey.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US