Content authenticity protects brand integrity. Essential at a time when the ease, sophistication, and scale of AI-generated content and deepfakes can challenge the very notion of truth and integrity.
Leading industry experts discuss the latest authenticity technologies and strategies you can employ with your DAM and diverse digital assets.
The intention: To deliver a comprehensive understanding of the importance of content authenticity and the tools currently available to combat digital deception.
Covering:
- AI Risks: The challenges posed by generative AI and deepfakes to content authenticity and brand integrity.
- Technology Insights: Technologies, standards, and systems that help ensure content integrity – including C2PA.
- Real-World Implementation: How organizations are doing what needs to be done – implementation and the reasons why protecting content authenticity is essential.
- Vendor Solutions: The available options to safeguard digital assets against AI-driven falsehood.
- Strategic Approaches: What’s working in practice – who is doing what, where and when.
