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OCTOBER 1 - 2, 2026

DAM New York 2026

The Intelligent Evolution of DAM
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Eph Cruz

Director of GenAI & Creative Technology

Comcast

Eph is Director of GenAI & Creative Technology at Comcast and one of the early members of Xfinity Creative, the in-house creative agency, where he leads the integration of creative generative AI and automation into brand and content workflows.

A NYC-based multi-hyphenate creative with roots in fashion, tech, and music, his career spans co-founding ventures like Red Kind Media, agency leadership at brands like Universal McCann, and customer advisory roles on Adobe's Content Supply Chain and Creative Cloud boards. He's known for operating at the intersection of brand, culture, and emerging technology.

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