DAM New York 2026

Michele is a Senior Specialist in Program Management at Nestlé Purina PetCare, where she leads and supports digital asset management initiatives that enable teams to efficiently create, manage, and distribute brand content across the organization. In her role within Brand Management, Michele serves as a key stakeholder for Content Hub and digital transformation programs, partnering with cross-functional teams, agencies, and global markets to drive operational excellence, governance, and adoption of digital asset management best practices

With extensive experience in content operations, metadata strategy, asset governance, and workflow optimization, Michele focuses on improving processes that enhance content discoverability, compliance, and efficiency. She is passionate about building scalable solutions, developing training and onboarding programs, and fostering collaboration across business and technical teams to support Purina's evolving digital ecosystem.

Known for her collaborative leadership style and dedication to continuous improvement, Michele helps bridge business needs with technology solutions, ensuring that teams have the tools, processes, and support needed to maximize the value of Purina's digital content investments.