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DAM New York 2026

The Intelligent Evolution of DAM

From Single Source of Truth to Agentic DAM: How Helen of Troy and Nationwide Are Scaling Content Operations

October 1, 12:30

What does modern DAM look like inside two complex enterprise organizations? 

Hear two different perspectives on the same challenge from Timothy Kasper, Director of Marketing Operations Nationwide and Shayla Nastasi, Digital Asset Manager at Helen of Troy. Together, they’ll share how their teams are making content easier to find, reuse, and govern while embracing AI. 

Helen of Troy manages 100K+ assets across multiple brands with an agentic DAM foundation, while Nationwide uses DAM as a single source of truth for approved content across employees and agency partners. 

They’ll discuss how they’re: 

  • Using AI and agents to improve efficiency and discovery 
  • Scaling metadata, content reuse, and governance 
  • Strengthening compliance and reducing risk 
  • Connecting DAM to broader content workflows and systems 
  • Balancing automation with the control enterprise teams needs 

Walk away with practical lessons from two different DAM journeys and a look at where AI is creating real value today. 

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