DAM New York 2026

Rally House operates one of the most visually complex retail environments in sports merchandising, managing and delivering licensed imagery for more than 4,000 sports teams daily across email, web, and social media. At that volume, manual workflows aren't just inefficient, they're humanly impossible.

In this fireside chat, Rally House's Kirsten Dusterhoft and Dave Nissly join Cloudinary to share how the team uses metadata, transformations, and moderation to automate the creation and management of thousands of personalized marketing assets every day – averaging 13,000 new images a week across a constantly rotating catalog of licensed merchandise

From standardizing vendor images and applying consistent brand treatments, to dynamically delivering the right content to the right customer across every channel, Rally House has turned visual media operations into a scalable, personalized, and measurable business driver.

The conversation will cover the end-to-end workflow behind Rally House's asset pipeline, the operational efficiencies gained through automation, and the tangible business impact of increased personalization at scale.