DAM New York 2026

Context

Content reuse sounds simple. Until you try to make it work at a global scale in a highly regulated organization.

The challenge

For Takeda, the challenge wasn’t simply creating more content. It was making approved content easier to find, understand, adapt, and reuse, while preserving the governance, context, and connections required in a regulated environment.

What Takeda did

As part of its global content innovation initiative, Takeda began moving beyond one off assets toward a more connected, modular content model. Assets, components, claims, and the relationships between them are now managed with greater visibility, which gives teams confidence in what has been approved, where it came from, and how it's being used.

What Takeda learned

Building the foundation for a more scalable content ecosystem, and why that foundation matters even more as automation and AI become part of the content lifecycle.

What attendees take away:

• Making approved content easier to trust and reuse. Give teams the context they need to find existing content and determine when it can be reused or adapted.
• Connect content, not just store it. Preserve relationships among components, claims, variants, and their uses so reuse becomes a repeatable capability rather than a manual hunt.
• Build for what comes next. Establish the metadata, governance, and connected content foundation needed for greater automation and responsible use of AI.