DAM New York 2026

The Great MAM Bake Off is a fast-paced showcase where leading Media Asset Management (MAM), Video Asset Management (VAM), and video workflow platform vendors go head-to-head in a series of live, seven-minute demos.

Rather than lengthy product presentations, each vendor is challenged to demonstrate how their platform solves the same real-world media management scenarios. From ingesting and organising high volumes of video, to AI-powered metadata generation, search and discovery, collaboration, review and approval, rights management, distribution, archive, and integration with production workflows, vendors must prove their capabilities under the same time constraints.

With only seven minutes on the clock, there's no time for slides or marketing fluff - just practical demonstrations that highlight how each platform tackles the task, where it excels, and what makes it different.

An expert judging panel will provide commentary throughout, challenging presenters with questions about workflow, scalability, interoperability, AI capabilities, and real-world deployment, before the audience casts their votes to decide who deserves to be crowned "The Tastiest MAM Demo".

Whether you're evaluating Media Asset Management solutions for broadcast, sports, entertainment, publishing, corporate communications, or enterprise video, The Great MAM Bake Off offers a unique opportunity to compare platforms side-by-side, see how different vendors approach the same challenges, and discover which solution rises to the occasion.