November – December, 2023
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Registration for this course includes access to all sessions to view live and watch again on demand.
Session 1: Data Maturity: Playing well with others - On-Demand
Wednesday November 15, 2023
8AM PDT / 11AM EDT / 4PM GMT / 5PM CEST
- Understanding the digital ecosystem
- How to get your Data to grow up: Preparing for future integrations
- Tips for synchronizing data
- Data visibility
Session 2: Maintaining Relevance: Keeping data relevant and useful for you and for others - On-Demand
Wednesday November 29, 2023
8AM PDT / 11AM EDT / 4PM GMT / 5PM CEST
- DAM Ways of Working health-check
- Keeping terminology relevant
- How to health-check your taxonomy
- Outsourcing taxonomy and tagging
- Taking hostages: taxonomy dependencies
- Metadata health checks: updating elements
Session 3: Data Audits: Know your data - On-Demand
Tuesday December 5, 2023
8AM PDT / 11AM EDT / 4PM GMT / 5PM CEST
- Understanding who are the data stakeholders and what are their needs
- Identifying where the data are stored and who is accountable for what
- Conducting a data health check within the DAM
Session 4: Measuring DAM ROI
Tuesday December 12, 2023
8AM PDT / 11AM EDT / 4PM GMT / 5PM CEST
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Quantitative metrics: what and how to measure
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Saving time: using metrics to improve efficiency