May O. Caballero

Design Operations Consultant

May is an independent Creative Ops Practitioner whose roots trace back to design. She created and led Typeform’s first Design Operations team, bringing creativity and efficiency to this rapidly growing SaaS scale-up.

Before that, May led and managed teams within ad agencies, consultancies and design studios, whose clients spanned almost every sector.

May lives (and works) by an ethos of change and adaptation—a wisdom she probably picked up through her love of landscape gardening. To evolve, we must adapt—it’s true for plants and ecosystems, and it’s true for products and Design teams.

To May, Design Ops is a tool that makes space for creativity and innovation. Structure can get a bad rap for being “restrictive”. But with the right structure in place, ideas can breathe, plants can climb, and real magic can be made.

What others say

HS Design Operations events provide me with the opportunity to connect with other colleagues in the industry and share learnings to help each other strive to be the most efficient and supportive teams we can be.

Antonia Duffin

HS Design Operations events are a new and unique format for meeting peers and exchanging about current developments in the industry - as well as a great way to grow the community. Enjoyed it a lot and looking forward to the next conference.

Florian Lindner
casavi GmbH

HS DesignOps events provided me with the opportunity to connect with similar minded professionals, who I can call friends! Sessions were engaging and provided me some valuable nuggets to take it forward and apply! 

Amit Tripathi