Design Operations Los Angeles 2024

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Leonardo De La Rocha

Vice President of Design

SimplePractice

Leonardo is a Design Executive based in San Jose, CA who has nurtured and led design teams at companies like Yahoo!, Facebook, Intuit, and Spotify. He currently serves as Vice President of Design for SimplePractice, the world’s leading EHR (Electronic Health Record) and small business platform for independent behavioral health clinicians. Throughout his career, Leonardo has found the Creative & Design Ops arms of his product organizations invaluable in scaling his teams and optimizing their ways of working. He’s a dad of two, active mentor via ADPList.org, and remains hands-on using his UI/UX, illustration, and brand identity design skills.

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Loews Hollywood Hotel

What others say

The Design Operations New York 2023 conference was so rewarding! As a DesignOps "team of 1" practitioner, the opportunity to be among other humans who are in the field was so fulfilling. Also, what I learned in those 8 hours is immeasurable. 

Claudia Martinez
Yelp

HS DesignOps events provided me with the opportunity to connect with similar minded professionals, who I can call friends! Sessions were engaging and provided me some valuable nuggets to take it forward and apply! 

Amit Tripathi
Amazon

HS Design Operations events provide me with the opportunity to connect with other colleagues in the industry and share learnings to help each other strive to be the most efficient and supportive teams we can be.

Antonia Duffin
Co-Op