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The DesignOps Revolution at Nordstrom's Experience Design Org: From Zero to Hero

October 8, 12:35PM PDT

Two years ago, Nordstrom's Experience Design team embarked on a transformative journey by introducing DesignOps. In this session Julia Johnston, Design Operations Manager, and Bryan Vincent, Senior Design Program Manager, reveal the challenges and the triumphs when integrating a DesignOps practice into an established design organization – and how the process evolved.

Julia and Bryan cover:

  • The art of introducing DesignOps, including strategies for a smooth launch
  • Navigating the human element: Overcoming resistance and cultivating champions
  • Tailored solutions: Adapting DesignOps to fit unique team dynamics
  • Before and after, as evidenced by the design team's remarkable transformation
  • Proving worth: Quantifiable impacts and how the DesignOps innovation influenced the entire organization

A story of how a small but mighty DesignOps team reshaped Nordstrom's design landscape.

What others say

The Design Operations New York 2023 conference was so rewarding! As a DesignOps "team of 1" practitioner, the opportunity to be among other humans who are in the field was so fulfilling. Also, what I learned in those 8 hours is immeasurable. 

Claudia Martinez
Yelp

HS DesignOps events provided me with the opportunity to connect with similar minded professionals, who I can call friends! Sessions were engaging and provided me some valuable nuggets to take it forward and apply! 

Amit Tripathi
Amazon

HS Design Operations events provide me with the opportunity to connect with other colleagues in the industry and share learnings to help each other strive to be the most efficient and supportive teams we can be.

Antonia Duffin
Co-Op