In today's digital age, customers do not interact solely with products anymore. Instead, whether or not they realize it, they interact with connected experiences that expand through multiple platforms and touchpoints.
Yet, no matter how hot the buzzword of ‘Experience-Driven Organization’ is, realizing this approach is easier said than done.
When an organization is scaling, focusing on designing cohesive experiences is extremely hard.
In the post-pandemic reality, 95% of B2C and B2B executives say their customers are changing faster than they can change their businesses. To keep up with the trend, we need new operation models, especially for scale design teams, who are the leaders of experience-driven organizational change in many organisations.
Accenture Song has helped clients across multiple industries and geographies lead experience-driven change by going beyond DesignOps and Design Systems to create Design organization models that support fast experience evolution and adaptation to ever-changing customer needs.
In this final session of the day, Barbara and Malgorzata will show cases of implementing the Experience Design at Scale framework on different levels of organizational design maturity that are not digital natives but have changed their operating model to digital over the last two decades.
