May - June 2023
Registration for this course includes access to all sessions to view live and watch again on demand.
Session 1: Introduction to Keywording
Tuesday May 23, 2023
8AM PDT / 11AM EDT / 4PM GMT / 5PM CEST
We’ll start with the keywording process and the role keywords play within creative businesses. We will discuss keywords as part of the broader metadata model.
Session 2: Tools and Resources
Tuesday May 30, 2023
8AM PDT / 11AM EDT / 4PM GMT / 5PM CEST
Next, we’ll look at search technology using AI as our case study. This is not a deep dive into AI tools or an endorsement of their application. Instead, we’ll focus on ways to harness and manage AI so that your “people” can confidently and effectively Keyword content themselves.
Session 3: Developing a Framework
Tuesday June 6, 2023
8AM PDT / 11AM EDT / 4PM GMT / 5PM CEST
This session is all about tactics. Having developed an awareness of the need for relevant Keywords, and an understanding of how technology can help, we will now consider potential tactics. We will review and assess these, consider the merits and disadvantages, and review how real life clients use Keywording tactics to create relevance and efficiency.
Session 4: Keywording Workshop
Tuesday June 13, 2023
8AM PDT / 11AM EDT / 4PM GMT / 5PM CEST
Always popular, the Keywording Workshop is a way to put your knowledge into practice, collaborate with other learners and share experiences. This is a live participatory event providing the opportunity to start testing out your tactics and develop your Keywording Framework.
The Course Director will be on hand during the course to answer your questions, and participants will be provided with a recording of each session.