Diving into DAM: Exploring the ins and outs of maintaining DAM Systems

Jennifer launched her asset management consulting firm, Paroo, in 2009 after realizing the need for concentrated information management solutions for businesses across all industries. Her expertise includes liaising between key business groups and IT departments to manage digital assets, creating information strategies, and performing systems analysis and design.

Paroo’s clients have included media and entertainment organizations, non-profit performing arts institutions, real estate developers and global consumer products manufacturers. Jennifer is consistently able to understand her client’s needs, providing strategic oversight and sustainable process and system recommendations to propel the businesses to the next level. 

She earned her Master of Library and Information Science (MLIS) from UCLA, with a focus on human-computer interaction, digital media, and information architecture.