Diving into DAM: Exploring the ins and outs of maintaining DAM Systems

Marla has worked as an archivist and digital asset management professional for more than fifteen years working at companies such as Airbnb, Zillow Group, Headspace, Walt Disney Parks & Resorts, Revolt TV, TMZ, Smithsonian Institute Traveling Exhibitions, DreamWorks SKG and UCLA Film & Television Archive. Over that time, her close working relationship with technology, creative talent, production companies, museums, archives and libraries has given her a fluent understanding of the database development, data governance, cataloging, metadata creation and content management practices for both digital and physical assets.

Marla specializes in the protection and organization of company assets, giving those resources findability, and connecting people with information. Marla is responsible for developing digital content workflows, leading system integrations and taxonomy creation, as well as creating and implementing guidelines for tracking and storing assets across businesses.