Creative Operations New York 2019

Making Creative Work Better

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Agenda

Agenda

Don't forget to check out our Pre-Event Tutorials taking place on Wednesday May 1

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8:00am
Registration & Breakfast - Exhibition Opens
 
9:00am
Welcome from Kevin Brucato, Prudential
Conference Chair
Kevin Brucato, VP Creative Operations, Prudential
 
9:10am
Experimentation and the Connection Between Technology and Creative
An engineer, a creative director and candy maker walk into a bar...and discover that, together, they have a lot to contribute. The tools to deliver your technical and creative ideas have never been more varied and powerful - the ways in which they can come together could generate many millions of...
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Speaker
Andy Hunt, Manager, Digital Innovation Lab, The Hershey Company
 
9:40am
Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon
Between the daily rollout of new technology, virtual offices, flexible working arrangements and multiple work styles and preferences, the small co-located “family-like” team is vanishing. So how do you ensure that the creative process works within all these environments?  The answer is by bridgin...
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Speakers
Eric Squires, Media, Marketing and Advertising Consultant
Adam Weiner, VP Marketing/Creative Project Management, Nickelodeon
 
10:10am
Made for YouTube: How Real-Time Analytics are Informing Video Production Workflows
This presentation will be a specific client case study on how YouTube's real-time analytics can inform creative and video production decision-making. Using a variety of internal tools and both internal and external resources (e.g. clients, agencies, production partners, YouTube Product), join Jos...
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Speaker
Josh Auffret, Head of Production, Google/YouTube
 
10:40am
Refreshments & Visit the Exhibition
10:50 - 11:20 AM - Techlab: Understanding and Leveraging Your Marketing Ecosystem - with IntelligenceBank in Gramercy East
 
11:20am
What Does the Ideal Creative Ops Team Look Like?
As the importance of Creative Operations is being increasingly recognized, many organizations are designing new teams, or re-designing old ones, geared toward this discipline.  Whether in the context of a newly formed ‘in-house’ agency model or a more traditional ‘out-of-house’ one, getting the s...
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Moderator
Kevin Brucato, VP Creative Operations, Prudential
Panelists
Christina Carr, Head of Marketing Programs, Airtable
Lauren Luscombe, Senior Director, Creative Operations, Netspend
Lisa Sharapata, Sr. Director of Brand Experience, Aprimo
Lauren Stefaniak Smith, Director, Creative Operations, Cricut
 
12:20pm
Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value
Driven by a need to elevate the perception of their in-house creative department, the Joint Replacement division at Stryker leveraged the power of engagement and metrics to transform their processes and achieve operational efficiencies.  In this session, Tony Cambria and Jeff Strumpf will share t...
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Speakers
Tony Cambria, Director, Integrated Marketing, Stryker
Jeff Strumpf, Senior Manager, Integrated Marketing, Stryker
 
12:50pm
Lunch and Visit the Exhibition
1.20pm - 2.10pm: Roundtable Discussions - Choose your Topic... 
  • Is it time to re-think your Workflow? Wait, didn’t we just do that??
  • What’s next and how do I get there? Discussion and Experience Sharing on Navigating a Career in Creative Ops
  • Partnering with External Age...
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Kindly sponsored by:
 
2:20pm
Creative Operations' Got Talent
Project management, time-tracking, work-in-progress assets, wrangling freelancers – these are all common headaches of the modern Creative Ops Pro. Deciding which tools can help you alleviate these pains is another challenge in itself.   With this in mind, we will bring together four of the leadin...
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Host
Kevin Brucato, VP Creative Operations, Prudential
Judges
Kevin Gepford, Creative Operations Associate Director, AT&T
Andrea Ruskin, Strategic Consultant & Partner, Blum Consulting Partners
Contestants
Eli Chapman, Senior Vice President, SVP, Brand Sales & Strategy, Celtra
Todd Eckler, General Manager, US, IntelligenceBank
David Iscove, Director of Solution Architecture, globaledit
Jan Quant, Co-Founder & CEO, Screendragon
 
3:20pm
Fuelling Creative Efficiency
How Jaguar Land Rover and Spark44 have partnered to form a global joint venture that focuses on high quality creative output and global efficiency. Jerry Melichar, Spark44 Operations Director for North America, will share the journey and motivation behind this unique agency structure, as well as ...
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Speaker
Jerry Melichar, Managing Director of Operations, VMLY&R
 
3:50pm
Refreshments & Visit Exhibition
4:00 - 4:30 PM - TechLab: Minimal Disruption Involved: Best Practices for Maximizing new Software Adoption - with Brandfolder in Gramercy East
 
4:30pm
Interactive Workshops
Choose from the below:
  • Let's Hunt for "Hidden Factories"
  • Let's Talk about how to become an Internal Strategic Partner
Find out more here.
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Workshop leaders
Kevin Gepford, Creative Operations Associate Director, AT&T
T. Alex Blum, Founding Partner, Blum Consulting Partners
Andrea Ruskin, Strategic Consultant & Partner, Blum Consulting Partners
 
5:30pm
Drinks Reception
Kindly sponsored by:
 
6:30pm
Official #CreativeOps After Party
Following the drinks reception please join us at the Official #CreativeOps After Party. Kick back, relax and spend some time with all those interesting people you’ll have met during the day.  Tickets are $25 and include:
  • Gourmet pizza feast
  • 3 complimentary drinks*
  • Imme...
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9:00pm
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THIS EVENT HAS NOW ENDED

New York Hilton Midtown

Agenda

What others say

"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"

Heidi Richert
3M

"This event  is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings"

Kelly Borghello
Capital One

"These events are helping to quickly solidify Creative Operations teams as a critical capacity in design-led organizations, big and small."

Andrew Coulter Enright
Cole Haan