10:50 - 11:20 AM - Techlab: Understanding and Leveraging Your Marketing Ecosystem - with IntelligenceBank
Room: Gramercy East
For most organizations, getting from creative concept to final campaign is a tortuous process - it shouldn't be. Todd discusses how achieving personalization, brand alignment and approval velocity while adhering to today's high standards for compliance can be achieved through technology and best practices.
Todd Eckler, General Manager, US, IntelligenceBank
Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!
This event is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings
These events are helping to quickly solidify Creative Operations teams as a critical capacity in design-led organizations, big and small.