10:50 - 11:20 AM - Techlab: Understanding and Leveraging Your Marketing Ecosystem - with IntelligenceBank
Room: Gramercy East
For most organizations, getting from creative concept to final campaign is a tortuous process - it shouldn't be. Todd discusses how achieving personalization, brand alignment and approval velocity while adhering to today's high standards for compliance can be achieved through technology and best practices.
Todd Eckler, General Manager, US, IntelligenceBank