DAM Europe 2019

The Art and Practice of Managing Digital Media

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Agenda

Don't forget to check out our Pre-Event Tutorials taking place on Wednesday 26 June!

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08:00
Registration and Breakfast – Exhibition Opens
Kindly sponsored by:
 
09:00
Welcome from David Lipsey
Conference Chair
David Lipsey
 
09:10
DAM in 2019: Traceability and Trust
In the modern world of content and marketing, nothing is more important than trust. One misstep or misrepresentation of what you have to offer and social media is ablaze with comments, sales or engagement can plummet if there’s any doubt in your brand. Fake news, imposter products, and bad data a...
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Speaker
Theresa Regli, Director & Chief Strategist, Vox Veritas Digital
 
09:40
A Digital Asset Management Life-cycle: The only constant is change!
Digital Asset Management solutions, much like the assets they contain as well as who uses them and how they are used, often follows a certain ‘lifecycle’. The initial stages start with great promise. The vision is established, requirements are gathered, operational models are developed and (if al...
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Speaker
Victor Lebon, Lebon Consulting
 
10:10
Mission Impossible: Building a DAM capability to feed your CRM which powers your Multichannel Marketing (MCM) in 12 months
Theramex is a pharmaceutical company just 18 months old. Hear the story of going from no DAM, CRM, or Regulatory Approval infrastructure - to building and deploying this integrated capability in a year. Do join us as we discuss this journey and consider:
  • Business case for these systems –...
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Speaker
Kerry Gilzene, Regional Digital Engagement Lead, Abbott Laboratories
 
10:40
Refreshments and Visit the Exhibits
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11:20
PANDORA - The Evolution of a DAM Solution
A DAM implementation is not a single project with fixed start and end dates. It is a continuous journey that responds to organisational changes and improved ways of working. In this session we will explore the journey taken by PANDORA from a small PIM and DAM at the office in Copenhagen to a glob...
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Speaker
Elisabeth Knulst, Managing Consultant, EMM Consultancy
 
11:50
DAM Clinic Roundtables: Peer-to-peer discussions focusing on your biggest DAM conundrums
Choose from:
  • Has your Asset Manager been a DAM Disappointment?
  • Creating Marketing Materials at Scale with Smart Templates
  • Creative Workflow: Facilitate, Don’t Regulate 
  • Dear Operating Model, I’d like to Re-Introduce you to the DAM and our Wider Strategy
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12:50
Lunch and Visit the Exhibits
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14:00
Metadata Matters – because when it comes to content, it’s everything you have…
Metadata is a strategic imperative in the endeavor to manage effectively a company’s knowledge. The successful implementation of any DAM or content related strategy requires the implementation of a holistic metadata schema that is supported by technology, people and process. It increases the retu...
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Moderator
John Horodyski, Digital Strategy Leader
Panellists
Francisco Lima, Global Head of Emerging TV Technologies, Hogarth Worldwide
Amrit Sahota, Business Engagement Director – Global Film, NBCUniversal
Craig Stevens, Digital Asset Management System Librarian, Shell
Jack Wenzinger, Global M&E Partners SA, Amazon Web Services
 
15:00
Refreshments and Visit the Exhibits
 
15:40
Choose your Presentation: 'Building the DAM Business Case with Oxfam' or 'Getting Real with Artificial Intelligence and Machine Learning'
You have the choice of two presentations, one discussing building the business case for DAM, and the other exploring Artificial Intelligence and Machine Learning.
Speaker: Building the DAM Business Case with Oxfam
Wouter Fransen, Content Manager, Oxfam International
Speaker: Getting Real with Artificial Intelligence (AI) and Machine Learning (ML)
Peter Krogh, Photographer, Author, Product Architect and Technologist
 
16:10
Choose your Panel: 'Real World Lessons from the DAM Journey' or 'Data and Analytics from DAM'
You have the choice of two panel sessions, one discussing the DAM user journey, and the other delving into data and analytics.
Speakers: Real World Lessons from the DAM Journey
Jarrod Gingras, Managing Director & Analyst, Real Story Group
Georgina Grozier, System & Content Development Manager, Kingfisher PLC
Patrick Lennon, Content Coordinator, Tourism Ireland
Harry Robinson, VP, Enterprise Brand Sales, Celtra
David Salisbury, Head of Online Content Management, Swarovski
Speakers: Data & Analytics from DAM
Graham Allan, Media & DAM Consultant
Marek Jagielo, DAM Lead Architect, Procter & Gamble
John O’Donovan, CTO, Allen & Overy
Naseer Rashid, Senior Manager, Digital Asset Management, LeapPoint
Matt Westrup, Chief Technology Officer, A+E Networks EMEA
 
17:10
Drinks Reception
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18:10
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