Francisco is responsible for leading innovation in the creative production industry through the research and implementation of emerging technologies, agile exploration and quick prototyping, resulting in new ways of working, accelerating creative and production capabilities and amplifying the creative output of the organisation and in doing so positively impacting the Advertising landscape.

His passion comes from working with multidisciplinary teams consisting of technical and creative professionals, working together, mixing technology and art to deliver a common vision made possible through their collective effort.

Francisco started his career in computer graphics and visual effects in the early 90’s, moving on to work in leading production studios and technology companies in the Media and Entertainment industry in different countries