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DAM Europe 2019

The Art and Practice of Managing Digital Media

Victor Lebon

Lebon Consulting

Victor has worked across a variety of different sectors including charitable, telecoms, retail, publishing, life sciences, consumer goods, marketing and advertising, and with some of the biggest and best-known global brands such as Unilever, Coca-Cola, Nestlé, Diageo and many more. For the last 15 years, he has specialised in the disciplines of innovation, marketing & content operations, and marketing technology.

Victor partners with companies and leverages deep-domain expertise to provide solutions that enable successful marketing initiatives and outcomes. Solutions include, value proposition and business case development, business growth strategy, organisational structure, program and project strategy, roadmap, structure and governance development, innovation product & service development, marketing technology ecosystem strategy, planning development and optimisation.

 

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