Madi brings over twenty years of knowledge and experience from a range of sectors. She is a creative technologist that specialises in digital asset management, corporate taxonomy, information architecture, digital strategy and semantic technologies. She has held executive roles in large multinational companies and has initiated and led business transformation programs from the ground up. Her ability to bridge the technical with social and cultural constructs have resulted in successfully introducing innovative products and new processes into operation. She is the co-author with John Horodyski, of Inform, Transform & Outperform: Digital Content Strategies to Optimise Your Business for Growth. May 2016.